Enduring health behavior change requires a deep understanding of a community’s values. In my work on behavior change communications campaigns, I co-designed research-driven media created with community members, not just for them, to ensure stronger outcomes. And of course, I sprinkled in some experimentation with emerging digital platforms because ABI (always be innovating ;).
I lead strategic communications initiatives that translate complex global health work into clear, actionable messaging that drives engagement, visibility, and impact. This work features audience-specific content strategies, campaigns, and tools that align with organizational priorities while meeting the needs of stakeholders, from global donors to country-level partners. This work blends human-centered design and digital strategy to support health systems strengthening and elevate the voices of those closest to the work.
Applying user experience design and research ensures health tools, content, and platforms are more intuitive, accessible, and impactful. My work focuses on understanding the real-world needs of community members and decision-makers through human-centered research, then translating those insights into practical design solutions, from wireframes and sitemaps to digital resource libraries and knowledge platforms. I bridge strategy and implementation, ensuring that every product I shape is grounded in evidence, responsive to users, and aligned with broader system goals.
I design and deliver training, capacity strengthening, and technical assistance that equip global health professionals with the skills, tools, and confidence to create high-quality and effective health communications. Whether developing digital learning resources, leading hands-on workshops, or building systems for ongoing support, I prioritize clarity, practicality, and user relevance. My approach is grounded in adult learning principles and shaped by close collaboration with partners, ensuring that capacity-building efforts are responsive to local contexts and sustainable over time.
I write thought pieces, feature articles, and strategic content that elevate field insights and spark dialogue across the health communications community. With a focus on behavior change and digital tools, my writing distills complex topics into clear, compelling narratives for platforms ranging from organizational blogs to global outlets.