Current Role
Senior Communications and Knowledge Management Advisor - JSI, Remote | March 2023 - Present
Health Communication Consultant - JSI, Boston, MA and Berkeley, CA | January 2017 - February 2023
Lead global communications for the Gavi-funded Zero-Dose Learning Hub, overseeing multi-country strategies that raise visibility and stakeholder engagement around evidence-based solutions to reach under-immunized children in Bangladesh, Mali, Nigeria, and Uganda.
Partner with in-country teams to strengthen knowledge translation, advising Ministries of Health and partners on leveraging research and data to increase political commitment and financing for immunization equity.
Directed a county-wide childhood immunization campaign in Santa Clara County, CA, managing a cross-functional team to co-create multilingual messages with parents and public health leaders. Oversaw the launch of 36 video public service announcements and $1M+ in paid media placements, contributing to increased vaccine uptake in the county. Campaign received multiple design awards and Silver Award for Overall Social Marketing in the 2024 North American Social Marketing Awards.
Managed HIV.gov’s national blog and e-communications, growing reach to 60K+ subscribers and producing high-visibility digital campaigns—including a World AIDS Day Snapchat ‘takeover’ seen by 2M+ users nationwide.
Provided technical assistance to public health agencies and nonprofits, helping local and national organizations adopt best practices in strategic communication, knowledge sharing, and digital engagement.
Designed and evaluated a multi-year behavior change campaign in Rhode Island supporting awareness and compliance with the state’s Social Host Law; led participatory design research, stakeholder engagement, and media strategy.
Led message development and strategic outreach for CalFresh enrollment in San Francisco, conducting formative research and creating digital and print toolkits for community-based stakeholders to support SNAP access among eligible residents.
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Health Engagement Designer - Eliza Corporation (Gainwell, now Cotiviti) , Danvers, MA. | March 2016-December 2016
Communications Associate - The Schwartz Center for Compassionate Healthcare, Boston, MA. | July 2015- March 2016
Graduate Student Intern - Tufts University, Boston, MA. | December 2014 - July 2015
Communications Coordinator - Michigan Fitness Foundation/ Governor’s Council on Physical Fitness, Health and Sports, Lansing, MI. | June 2012-August 2014
Associate Editor -The Awesome Mitten | February 2013-May 2015
Commnications Intern - Michigan Fitness Foundation, Lansing, MI. | January 2011-May 2012
Account Executive - Hubbell Connections, PRSSA, East Lansing, MI. | August 2011-February 2012
Public Relations Associate - MSU College of Communication Arts and Sciences, East Lansing, MI. | Fall 2010
Junior Account Executive - Aspect Communications, London, United Kingdom | June 2010-August 2010
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Strategic Communications Planning and Execution
Behavior Change Communication
Team Management and Staff Development
Traditional and Digital Advertising Buying, Management
User Experience Design
Digital Content Creation
Human Centered Design
Content Strategy and Editorial Leadership
Capacity Building and Training
Integrated Communications Campaign Development
Project Management
Qualitative Research Methods
Scientific Writing
Digital Content & Social Community Management
SEO and SEM
Social Media & Campaign Evaluation
Media Relations
Event Management
Adobe Creative Suite
Content Maintenance on WordPress, Drupal, & Joomla
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Health Communication, Master of Science
Tufts University School of Medicine, Boston, MA.
Advertising, Bachelor of Arts, Public Relations Specialization
Michigan State University, East Lansing, MI.
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Paper - Modifications to Electronic Nicotine Delivery Systems: Content Analysis of YouTube Videos, Journal of Medical Internet Research, doi: 10.2196/17104
Poster Presentation - Using Chatbots for Bite-Sized HIV Prevention Messages, CDC National HIV Prevention Conference
Conference Presentation - My Health, My Voice: The Power of Micro-Influencers in Public Health Campaigns, National Conference on Health Communication, Marketing, and Media
Conference Presentation - Leveraging the Power of Micro-Influencers to Support Public Health Messages, IHA Annual Health Literacy Conference
Panel Moderator and Producer - Designing for Public Health, Health Experience Design Conference
Panel Presentation - Digital Tools to Recruit Youth, National Conference on Health Communication, Marketing, and Media
Workshop Presentation - Going Live to Reach Your Audience, National Conference on Health Communication, Marketing, and Media
Workshop Presentation - Together, Our Voices Make Us Stronger Digital Storytelling Addresses Stigma, United States Conference on AIDS
Poster Presentation - A Content Analysis of International Breast Self-Exam Messages, Kentucky Conference on Health Communication
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2024 North American Social Marketing Award, Overall Social Marketing Campaign, Silver Award, Santa Clara County Childhood Immunization Campaign
2023 Graphic Design USA (GDUSA) Magazine Health + Wellness Design Award, Santa Clara County Childhood Immunization Campaign
2023 International Design Awards for Multimedia/Online Advertising Design, Bronze Award, Santa Clara County Childhood Immunization Campaign
2023 Ragan’s PR Daily Content Marketing Awards, Public Health Campaign Honorable Mention, Santa Clara County Childhood Immunization Campaign
2023 Indigo Design Awards, Integrated Graphic Design for Social Change, Silver Award, Santa Clara County Childhood Immunization Campaign
2023 Indigo Design Awards, Illustration for Social Change, Bronze Award, Santa Clara County Childhood Immunization Campaign
2022 Ragan PR Daily Awards, Public Service Campaign, Honorable Mention, Rhode Rules for Rhode Island