SKILLS

  • Digital Content Creation
  • Copywriting
  • Integrated Communications Campaign Strategy
  • Health Education
  • Project Management
  • Qualitative Research Methods
  • Quantiative Research Methods
  • Data Analysis
  • Scientific Writing
  • Social Community Management
  • Blog Management
  • Copyediting
  • SEO and SEM
  • Social Media Measurement
  • Media Relations
  • Event Management
  • Adobe InDesign
  • Adobe Photoshop
  • WordPress

EXPERIENCE

Consultant - John Snow, Inc., San Francisco, CA. - January 2017 - Present

Health Engagement Designer  - Eliza Corporation, Danvers, MA. -March 2016-December 2016

  • Use persuasive communication theory and behavior change strategy to write interactive phone call scripts, emails, and SMS messages for thousands of health plan members across the U.S.
  • Collaborate with client teams to develop effective communication solutions to move audience toward behavior change and achieves client goals
  • Work hand-in-hand with analytics department to analyze and report on communication efforts
  • Stay up to date on current communication and public health research and facilitate information with health engagement design team to ensure best practices continuously evolve

Communications Associate - The Schwartz Center for Compassionate Healthcare, Boston, MA. - July 2015- March 2016

  • Wrote public relations communications and pitched content for strategic partners and outlets
  • Created multimedia pieces to add dimension to traditional communications initiatives
  • Conducted project management for both Schwartz Center Rounds® members and general audience communications efforts
  • Researched target audiences for communications campaigns
  • Conducted media analysis in the healthcare field
  • Maintained website and digital communications channels

Graduate Student Intern - Tufts University, Boston, MA. - December 2014 - July 2015

  • Worked with researchers at Tufts University School of Medicine and Tufts Medical Center to translate complex  scientific writing into effective press releases
  • Tracked all media placements
  • Developed effective pitch lists to gain top-tier media coverage

Communications Coordinator - Michigan Fitness Foundation/ Governor’s Council on Physical Fitness, Health and Sports, Lansing, MI. - June 2012-August 2014

  • Manage organization’s online digital presence, including social media community engagement, web copy development and SEO
  • Establish strategies to identify influential voices and partners and leverage their digital audience to expand message reach
  • Develop and monitor process for reporting success of communications efforts to key stakeholders
  • Collaborate with project coordinators to create paid social media campaigns
  • Ensure organization is utilizing most up-to-date digital platforms to stay on the forefront of online communications
  • Develop strategic communications plans in support of special projects, events and program launches
  • Engage with legislators and corporate and community partners
  • Supervise undergraduate interns

Key Achievements:

  • Created social media strategy and policy in support of events, programs and traditional communication efforts
  • Developed new and effective media contact list creation process and implemented a targeted media contact strategy
  • Designed the People’s Choice Awards, a viral social media campaign that received 18,000 unique hits within 9 days

Associate Editor -The Awesome Mitten - February 2013-Present

  • Edit articles and manage deadlines and article SEO
  • Pitch and develop stories

Marketing and Events Intern  - Michigan Fitness Foundation, Lansing, MI. - January 2011-May 2012 

Account Executive - Hubbell Connections, PRSSA, East Lansing, MI. -  August 2011-February 2012

Public Relations Intern - MSU College of Communication Arts and Sciences, East Lansing, MI. - Fall 2010

Junior Account Executive - Aspect Communications, London, United Kingdom - June 2010-August 2010


EDUCATION

Health Communication, Master of Science

Tufts University, Boston, MA. - December 2016

Advertising, Bachelor of Arts, Public Relations Specialization

Michigan State University, East Lansing, MI. -  May 2012

  • Cumulative grade point average of 3.78
  • Advertising grade point average of 3.83
  • Dean’s list, 10 of 10 semesters

ACTIVITIES